Dale Jarrett Racing Adventure (DJRT.OB)

The Only Publicly Traded Racing School

The Dale Jarrett Racing Adventure provides lifetime experiences with all of the drama, thrills and excitement of driving your own authentic NASCAR Nextel Cup race-car on a nationally renowned Superspeedway. We call it Full Throttle Living. The company reserves various dates during the year at NASCAR tracks across the country offering customers the option of purchasing packages ranging from a 3-lap ride to an 80-lap adventure weekend. Participants can achieve speeds of up to 165 mph at the Superspeedways and are allowed to pass and draft with other students. In order to reach these speeds safely, an instructional session is provided to acquaint the student with the racecar safety precautions and the proper groove of the racetrack. DJRT was founded in 1998 and its shareholders include NASCAR Champions Dale and Ned Jarrett, as well as Dale's brother Glenn, Dale's son Jason, NASCAR driver Joe Nemechek and Green Bay Packers quarterback Brett Favre. Additional information is available by visiting www.RacingAdventure.com.
Share Structure (As of 02/01/2008)
Shares Outstanding: 24,000,000
Warrants/Options: 6,000,000
Fully Diluted: 30,000,000

Management
Timothy Shannon (CEO)
Glenn Jarrett (COO)
Jason Jarrett (VP)
Corporate Info
Company Contact: Tim Shannon
120A North Main Avenue
Newton, NC 28658
828-466-8837 Office

Transfer Agent
Florida Atlantic Stock Transfer
7130 N Nob Hill Rd
Fort Lauderdale, FL 33321-1841
954-726-4954

Dale Jarrett Racing Adventure Reports Second Quarter 2008 Results; Returns to Profitability

Dale Jarrett Racing Adventure, Inc. (OTC Bulletin Board: DJRT - News), a "Full Throttle" lifetime experience company, today reported results for the second quarter 2008. For the quarter ended June 30, 2008, the company reported revenue of $851,682 and Net Income of $70,737. During the quarter the company purchased additional racecars while also reducing debt by $113,231.

The company launched its new website, http://www.RacingAdventure.com on April 1, 2008. Online bookings increased 31% during the quarter when compared to the year ago period. Online bookings are shown as deferred revenue until the paying individual(s) race, and then it is booked as revenue.

Tim Shannon, President and CEO of Dale Jarrett Racing said, "I am pleased to return to profitability, and we look to increase profitability throughout the rest of the year. Online bookings continue to be very strong with July bookings up 39% over last year. With almost $700,000 in cash, we remain committed to growing and improving our racing experience while also becoming more profitable. We also look forward to finding our own permanent racing venue, and we plan to make initial strides towards this in the coming months."

Dale Jarrett Racing Adventure Announces Record Month

Dale Jarrett Racing Adventure, Inc. (OTC Bulletin Board: DJRT - News), a "Full Throttle" lifetime experience company, announced today that last month, June of 2008, produced more orders for the company than any other month in the company's history, excluding Decembers.

"Orders for the current year are up over 30% over last year's orders. Our growth reinforces the theory that the luxury market in America is still going strong as the nation experiences higher gas prices, a distressed housing market and a declining stock market," said Tim Shannon, President of Dale Jarrett Racing Adventure. Shannon added, "We have been profitable for the last two years in a row, earning $.01 EPS last year, excluding a onetime expense of $1.1 million for the issuance of 5.9 million shares and warrants. We are going to continue this trend of increasing EPS each year, growing our profitability and creating a strong company that returns lifetime memories to its' guests and earnings to its' shareholders."

Dale Jarrett Racing Adventure to Present at LD MICRO Small & Micro Cap Stock Conference

Dale Jarrett Racing Adventure, Inc., a "Full Throttle" lifetime experience company, announced today that Tim Shannon, CEO, will present at the inaugural LD MICRO Small & Micro Cap Stock Conference in Los Angeles, on Tuesday, April 29th, at 8:30 a.m. PDT at The Omni Los Angeles at California Plaza. Shannon will meet with institutional investors to discuss the company's success in growing its unique and profitable NASCAR racing school.

LD MICRO publishes a by-invitation only newsletter focusing on discovering undervalued companies in the micro cap space overlooked by institutional investors. Since 2002, the firm has published an annual list of recommended stocks as well as comprehensive reports on select names throughout the year.

Dale Jarrett Racing Adventure Launches New Website www.RacingAdventure.com

Dale Jarrett Racing Adventure, Inc. a "Full Throttle" lifetime experience company, today announced the debut of their new website at www.RacingAdventure.com. Online sales contribute 50% of the company's total revenues. Increased content and usability will increase online traffic and sales conversions. The site has been redesigned to incorporate the power of social marketing. Among other techniques, the site will include video testimonials submitted by customers. We feel the only way to truly convey the real excitement of our racing experience is through the use of video testimonials. These testimonials give potential customers incite into what it's like to drive an authentic NASCAR stock car at speeds over 165 MPH.

Dale Jarrett Racing Adventure to Present at the EdgeWater Research Investor Conference

Dale Jarrett Racing Adventure, Inc. a "Full Throttle" lifetime experience company, today announced that senior officials have been invited to present at the upcoming EdgeWater Research Spring 2008 Small/Micro Cap Conference to be held in Denver, Colorado.

WHO: Tim Shannon, President & CEO

WHEN: Tuesday, April 8, 2008 at 1:15 PM MDT

WHERE: Grand Hyatt Hotel in downtown Denver, Colorado

EdgeWater Research Partners, LLC is an independent micro cap equities research company representing the research of David Lavigne. EdgeWater follows a number of undiscovered small and micro cap stocks through both individual research and its monthly publication, The EdgeWater Micro Monthly. EdgeWater's research is distributed to its subscriber base, and is also available on a piece-by-piece basis on the Company's website, http://www.edgewaterresearch.com.

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